Software Development


What is custom software managed IT services?

Custom software development is the process of designing, creating, deploying, and maintaining software for a specific set of users, functions, or organizations. In contrast to commercial off-the-shelf software (COTS), custom software development aims at a narrowly defined set of requirements. COTS targets a broad set of requirements, allowing it to be packaged and commercially marketed, and distributed.

Custom software development is usually performed by in-house development teams or outsourced to a third party. The same processes and methodologies apply to custom software development as other types of software development. A custom project would move through the familiar steps of requirements gathering, code construction, testing, and deployment and apply the same methodologies, like Agile, DevOps, or Rapid Application Development, as any other software project. Efforts associated with custom software development include application customizationapplication modernization, and application management.

Why is custom software development important?

Custom software development is important because it helps meet unique requirements at a cost competitive with purchasing, maintaining and modifying commercial software.

Some of the benefits include:

  • Efficiency: Custom software is purpose-built to support processes swiftly and productively, without the need to tinker with or adjust COTS applications.
  • Scalability: Custom software can grow as an organization or business grows and changes. Designers and developers can assess future needs as part of their requirements gathering. These factors can then be incorporated into the application, rather than incurring costs by purchasing additional licenses or subscriptions of packaged applications.
  • Lower integration costs: One of the chief considerations of commercial software is: will it work with existing and legacy applications? If the answer is no, organizations face a further investment in getting commercial software to communicate and operate with their existing infrastructure. Custom software can be built to integrate with its intended environment.
  • Profitability: It’s possible to make money with custom software development. Depending on the terms and conditions of the project, businesses that develop their own software may own the software and therefore be able to license or sell it to other organizations.
  • Independence: The benefits of being free of a commercial software vendor cut both ways. On the plus side, organizations can avoid price hikes for licensing and support — and getting stuck maintaining packaged software should the vendor go out of business.
Years experience


Years experience
Certified experts


Certified experts
End user satisfaction


End user satisfaction
Global reach


Global reach
Service desk


Service desk

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Comprehensive IT services include

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    Front-End Web Application Development

    Custom application development at the front end involves building complex, responsive, and user-friendly interfaces for both web and mobile applications. Our front-end web solutions are innovative, well-designed, and built with great attention to detail. For software that looks great and works better, you need to look no further.

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    Custom Web Development

    Custom web development helps you create tailor-made software for your company, with customized features, layouts, fonts, and color palettes to match the brand look and tone. Our solutions enable you to create optimized workflows, smart business operations, and higher revenues by taking care of the process from concept to code.

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    Software Development Consulting

    We provide consulting to build custom software applications, based on the budget, needs, and scale of your company. You can explore business requirements, new technologies, and sustainable solutions that help to tackle specific challenges at each stage of the software development lifecycle, from ideation to post-development consultation.

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    API Development

    Our custom software development solutions for API help develop reliable and easy-to-use APIs for flexible integration, customizations, and interactions with existing software systems. With this, you can simplify the custom application development process, save time, and stay within budget.

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    Custom Mobile App Development

    Mobile applications enable better scalability, accessibility, and maintenance. With our custom mobile app development solutions, you can create tailored apps that engage with customers and increase revenue opportunities for your company.

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    Cloud-Based Solutions

    We build cloud-based solutions that enable on-demand services, applications, or resources that you can access via the internet as a shared cloud computing infrastructure.

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    SaaS & Software Product Development

    We provide end-to-end custom development services for software as a service (SaaS). We also adapt and evolve our services with changing development needs or company scale. With our product development offers, you will get the latest trends and most efficient technology to create a platform with relevant methodology and customizations.

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    Tailor-Made CRM

    When there are no readymade solutions that suit your needs, we build tailor-made CRM systems that address all requirements without adding extra complexity to the workflow. Our bespoke software development solutions help you to set up a system that integrates workflows and removes data silos to optimize customer interactions.


Our services provide a unique range of benefits

  • Control IT Costs

    You can scale your IT Costs according to your requirements and only pay for what you need. Whether that be increasing or decreasing staff, or IT project work.

  • Trusted IT advisor

    Through regular account management meetings your Managed IT service company will be able to oversee your overall IT roadmap and become your trusted advisor.

  • Economy of scale

    As your business grows, its support structure needs to grow, too. When you use a managed IT service you can scale your business up or down with nothing more than a simple discussion.

  • Increased efficiency

    You’ll have your IT needs outsourced to a team of IT experts, and during times where you need additional project support, your managed IT provider supplies the extra staff.

  • Small initial investment

    Managed IT services help you offset the initial investment of technology costs. Rather than spending thousands of dollars on hardware and software upfront.

Stop wasting time and money on technology. Let’s get started

HBWINK SOLUTION are always accommodating our diverse needs and we feel like they are a part of our company rather than an external supplier.